Hello! there

I'm Lucas Zoboli

I am a marketing manager

Data-driven marketing expert specialized in digital performance and intelligence. Certified by Google, SEMrush, HubSpot, and more — recognized among the top professionals in performance marketing and CRM strategy. Focused on driving measurable results through technology, data, and AI.

EMAIL :

lucaszoboli@gmail.com

ADDRESS :

São Paulo - SP

Digital Marketing

Web Developments

Seo Marketing

Brand Strategy

E-commerce

Digital Marketing

Web Developments

Seo Marketing

Brand Strategy

E-commerce

ABOUT ME

I'm Lucas Zoboli, 26

A data-driven marketing specialist with a degree in Marketing. Over the past few years, I've built a strong foundation in digital marketing, data intelligence, and performance-driven projects.

I bring extensive certifications and hands-on expertise in various platforms and tools, all of which contribute to delivering high-performing marketing strategies. I'm also a guest lecturer at ESPM, one of Brazil’s top marketing schools, where I teach CRM strategy and marketing automation in the postgraduate program. I share real-world experience with professionals and students, focusing on how to integrate tools like RD Station, HubSpot, Salesforce, Microsoft Dynamics, and Moskit, as well as automation platforms like Zapier, into performance-driven campaigns.

$ +3.000.000

Managed budget

Expertise

Certifications and Expertise

IA, SEO, Web Development, e Project Management

IA & OTHERS

UI/UX

DEVELOPMENT

I’ve managed and delivered numerous successful projects, supported by certifications in platforms like HubSpot, RD Station CRM, Moskit CRM, and Facebook Ads. My ability to consult on CRM systems and manage marketing projects is complemented by my experience with Inbound Marketing (HubSpot Certified) and comprehensive data analysis for performance optimization. I also led an AI initiative at a marketing agency, where I implemented machine learning tools and generative AI to enhance campaign performance, audience segmentation, and message personalization. This experience evolved into broader AI applications, including API integrations with OpenAI and Google AI Studio for content automation and intelligent workflows. Additionally, I have extensive experience with Looker Studio, building custom dashboards for real-time data visualization and strategic decision-making.

SEO & MARKETING

UI/UX

DEVELOPMENT

I hold multiple certifications that strengthen my ability to drive marketing performance through SEO, paid media, and data-driven strategy. This includes a SEO Certification by SEMrush and a Digital Marketing Certification from USP. I'm also certified across the full Google Ads ecosystem — including Search, Demand Gen, Video, Shopping, and Google Analytics — which enables me to plan, execute, and optimize high-impact campaigns with precision. In 2024, I was selected to join the Google Experts Program, an exclusive training initiative for top-performing professionals in digital advertising. This experience deepened my knowledge of Google’s tools, AI-driven campaign automation, and performance strategy at scale — consolidating my position as a trusted specialist in the ecosystem.

WEB DEVELOPMENT

UI/UX

DEVELOPMENT

My technical expertise includes certifications in WordPress, HTML, CSS, and JavaScript, along with advanced skills in Google Tag Manager and Google Analytics 4. I also work with Python for data automation and backend logic, and have hands-on experience integrating third-party APIs — including OpenAI, payment gateways, and marketing tools — into custom platforms. In addition to coding, I leverage no-code tools like Bubble, Zapier, and Make to rapidly prototype and deploy scalable solutions, reducing development time and increasing operational efficiency. This hybrid approach allows me to deliver platforms that are not only technically robust but also optimized for performance, automation, and business growth.

I have certifications and
a expertise in a range of tools.

Google Ads

Web Development

WordPress

Meta Ads

Commerce Media

E-commerce

Marketplaces

Linkedin

OpenAI

Automations and e-mail

SEO

Data Analysis

Case Studies &
Successful Projects.

RD Station

RD Station

We developed a full-funnel performance strategy for one of the largest home care companies in São Paulo, earning a spot among the Top 10 Performance Cases by RD Station. Our team led the entire paid media operation — from audience segmentation to campaign optimization — while also aligning communication flows and lead nurturing via RD Station CRM. The project focused on high-ticket B2B health services, with a strategy centered on scalable lead generation, SEO support, and smart budget allocation across Google and Meta Ads. The result: consistent growth in qualified leads, improved CAC, and national recognition from RD Station as one of the most effective uses of marketing automation and media performance in Brazil.

Data Analysis

Black Friday

For Black Friday 2022, I developed real-time dashboards for tracking marketing and sales performance across 12 industries, including Unilever, P&G, and Johnson & Johnson. The dashboards enabled swift decision-making and adjustment of marketing strategies, leading to significant growth in sales during the event.

Development

Platform Development

I design and build high-impact digital platforms by combining code, no-code, and AI technologies to solve business problems and scale performance.

With a strong foundation in JavaScript, HTML/CSS, Python, and frameworks like Google Cloud Vertex AI and Google AI Studio, I specialize in integrating machine learning and generative AI into real-world applications.

I’ve developed custom tools using OpenAI APIs, implemented automation workflows, and built smart features such as content generation, dynamic personalization, and predictive insights for marketing, sales, and education platforms.

In addition to full-code development, I use no-code tools like Bubble to prototype and launch MVPs fast — validating ideas and saving resources.

From AI-powered mentorship systems (like uTime) to no-code analytics dashboards and intelligent marketplaces, I turn ideas into scalable platforms with measurable results.

Successfull

Projects

I specialize in building intelligent, results-driven platforms — combining performance marketing expertise with modern technology and AI integration

uTime
A mentorship marketplace powered by AI. I led the development of this platform where users can schedule 1:1 sessions with professionals across categories like Marketing, Tech, and HR. The platform integrates with Google Calendar, features a dark UI mode, and uses Gemini AI for personalized suggestions and smart summaries.

HubTotal Marketplace
Developed a high-conversion marketplace for technology products using WordPress, custom HTML, CSS, and JavaScript. The platform improved UX and helped increase partner sales through a responsive, SEO-optimized structure.

AI Project Intern – Marketing Agency
Implemented AI tools to automate digital media operations, improving campaign performance, segmentation, and creative personalization. The initiative reduced manual workload and optimized budget allocation.

No-Code Banner Performance Platform
Built a no-code platform to track banner performance in real time for the largest B2B distributor in São Paulo. Enabled marketing teams to monitor engagement metrics without developer support, increasing agility and decision-making.

Custom AI Tools for Agencies and eCommerces
Created platforms that generate SEO content, Google Ads copy, Meta Ads creatives, product listings (Amazon, Shopify), and AI-generated images. Features include API integration (OpenAI & Google AI Studio), content history tracking, and credit-based access plans (SaaS model).

+10 Website Projects Delivered
Designed and launched over 10 websites for SMBs and startups, with a focus on responsive design, UI/UX best practices, and organic traffic growth through technical and on-page SEO.

Highlights

Key Projects and Websites

Cutter mobile app

We’re a full stack firm that can help you from strategy to launch, and anywhere in between.

View details

Cutter mobile app

We’re a full stack firm that can help you from strategy to launch, and anywhere in between.

View details

Cutter mobile app

We’re a full stack firm that can help you from strategy to launch, and anywhere in between.

View details

Cutter mobile app

We’re a full stack firm that can help you from strategy to launch, and anywhere in between.

View details

Website – Sculpt Skin

We’re a full stack firm that can help you from strategy to launch, and anywhere in between.

View details

More than 100+ companies trusted me worldwide

Highlights

KEY ACHIEVEMENTS

Some of the companies
I have worked with.

More than 100+ companies trusted me worldwide

Latests Videos

Articles and posts

IA e publicidade: a transição mais profunda desde o surgimento dos mecanismos de busca

Read More

Data-driven Marketing

High-impact projects

Entrepreneurship experience

Websites and plataforms development

Data-driven Marketing

High-impact projects

Entrepreneurship experience

Websites and plataforms development

Let's contact

Let's contact

Let's contact

Let's contact

Let's contact

Let's contact

Let's contact

Let's contact

Let's contact

Let's contact

Languages: Portuguese (Fluent), English (Advanced).

Get in Touch

I’d love to hear from you! Whether you’re looking for a marketing consultation, interested in collaborating on a project, or simply want to connect, feel free to reach out using the form below. I’m always open to discussing new opportunities, sharing insights, or answering any questions you may have.

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